Involution scores partnership with Coventry City London Supporters Club

By Involution
schedule19th Aug 20

Leading uniform and PPE provider Involution celebrates a new partnership with the Coventry City London Supporters Club (CCLSC) in becoming their official merchandise suppliers. 

As newly appointed brand partners, Involution, members of Made in Yorkshire, will be responsible for the full online merchandise range, both production and accessibility, available via the CCLSC’s exclusive merchandise shop.

With Covid-19 restricting specific club services, it was important for CCLSC to be able to give back to its members and seek out new ways to celebrate the recent promotion to the Championship, as the EFL League One Champions.

Ian Davidson, Deputy Chair of CCLSC, commented: “With the likelihood that football supporters will not be allowed into stadiums for the foreseeable future, we recognise that we are unable to provide our members with our normal ticket collection and travel services, and therefore felt it was important to launch a set of branded merchandise to provide members with something in the meantime.”

The branded merchandise shop will allow CCLSC members to choose a range of products that celebrate the club, with the opportunity of name personalisation too. Garments include fanwear products such as hats, hoodies and jackets suitable for both match days and social occasions plus accessories such as bags, pin badges and mugs.

A highlight within the range is the newly introduced CCLSC Player of the Season mug. Last season’s winner Fankaty Dabo, is proudly featured as the lead design with the previous 43 winners listed on the back.

As a direct result of the merchandise, namely the new mug design, the CCLSC welcomes their newest member Mohammed Dabo, father of Fankaty Dabo.

Tim Rahill, Coventry City fan and Co-Owner of Involution said: “We are excited for the collaboration between Involution and CCLSC. Being able to champion Coventry City through our service and give the members quality products to celebrate the team’s success is something great.

We’re brand partners for many clubs but this is our first venture into football. With the fan restrictions, it is an exciting time to help bond supporters together by offering additional ways to celebrate the team, especially as Coventry have just been promoted to the Championship.

It’s the first time Coventry City will play in the Championship since 2012, and the fans are keen to celebrate the return to the higher league. We’re proud that Involution can help them do this.”

Play Up Sky Blues.

For more information on joining CCLSC or purchasing merchandise, visit If you’re interested in Involution’s services, visit or get in touch [email protected] / 0113 256 0217